A descent into the maelstrom...

malty:

(For the Bikers out there)

Fat Tire, an Amber ale, is the company’s flagship beer. The recipe originates from a co-founder’s bicycle trip through Belgium from brewery to brewery. The company promotes its Fat Tire ale locally by the public placement of colorful vintage bicycles outside its brewery, which is located adjacent to the public bike path along the Cache La Poudre River.

Tour de Fat is an annual pro-bike tour sponsored by New Belgium. The events, which take place in various large cities around the West, include music, beer, circus-type performances, bicycle dance troupes, and a large group bike ride. The main event is a bike trade, in which a local participant transfers the title to their vehicle to New Belgium, in exchange for a new commuter bike and trailer.

This is my favorite.  My fridge always has an ample supply of Fat Tire and Widmer.